Solving the marketing leadership gap for growing businesses

I started TIETGEN-X after observing the same challenges faced by many businesses. Founders and owners were dedicated to running their operations but felt stretched thin in areas like marketing leadership, digital execution, and leveraging customer data for real growth. Many didn't require a full-time CMO. Instead, they needed senior marketing leadership that could step in, provide clarity, and drive results without the added overhead. TIETGEN-X was created to fill that void. With over 20 years of experience in digital, eCommerce, customer experience, and marketing technology, I assist businesses in transforming their marketing activities into a clear, scalable growth engine, combining strategic insight with sleeves-rolled-up digital execution so leaders can focus on what they do best.

Steve Tietgen is a senior marketing leader with over 20 years of experience in digital execution and driving customer growth and transformation initiatives across retail, media, and B2B organizations.

Most recently, as Group Head of Digital Experience at Accent Group, Steve led efforts in CRM, Loyalty, Analytics, Marketing Technology, and Personalisation. He has also held senior marketing leadership roles at Foxtel, Telstra, Winc ANZ, and Staples, focusing on customer journey design, digital marketing, and data-led optimisation.

His approach blends senior judgement with practical, hands-on experience, enabling businesses to navigate complexity, enhance customer experience, and concentrate on the areas that significantly impact performance.

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Solving the marketing leadership gap for growing businesses

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